VRCArena Brand Guide
This guide explains what VRCArena is and how it appears for the purposes of branding and marketing.
Naming
The website is called "VRCArena" (without a space). Not "VRC Arena" or "Vrc Arena" or anything else.
Description
Short (97)
"A website that has info about avatars, accessories, tutorials and tools for VR games like VRChat."
Medium (146)
"A website that provides info about avatars, accessories, tutorials and tools separated by species for VR games like VRChat, Resonite and ChilloutVR."
Long (291)
"A website that provides in-depth information about avatars, accessories, tutorials, tools for VR social games such as VRChat, Resonite and ChilloutVR. Every asset is organised into a species to help people find assets they want. Every asset is reviewed and approved by staff to ensure quality."
Logo
The logo is completely white (#FFF) for dark backgrounds.
It has the letters "VRC ARENA". The space is not part of our name and is just there to help read the logo.
You can download the vector (SVG) from here.
Fonts
The font used in the logo is Arial Black - Bold. View it here.
The font used in the website and all marketing materials is Roboto. View it here.
Colors
- #6E4A9E - Brand (Buttons - Primary)
- #9E85C4 - Brand Light (Links)
- #49326B - Brand Dark (Buttons - Primary - Hover)
- #322148 - Brand Very Dark (Header Gradient)
- #A67250 - Highlight (Price Tag, Editor)
- #6E4C35 - Highlight Dark
- #282828 - Grey 1 (Default Background)
- #383838 - Grey 2 (Quotations)
- #5A5A5A - Grey 3 (Quotations Border)
- #E0E0E0 - Grey 9 (Buttons - Secondary)
- #FFFFFF - Grey 10 (Body Text)
Social Media
The icons used for social media (Discord, etc.) is a square image with the white logo positioned in the center:
- 20% from the top and bottom
- 5% from the left and right
The background is a linear gradient from Brand (0% bottom left) to Brand Very Dark (75% top right).