Our Brand Guide

This guide explains what The VRCArena Project is and how it appears for the purposes of branding and marketing.

Naming

The website is called "The VRCArena Project" (without a space). Not "VRC Arena" or "Vrc Arena" or anything else.

Description

"An open-source, not-for-profit community project to document, tag and categorize every asset for VR social games such as VRChat, ChilloutVR and Resonite."

Logo

The logo is completely white (#FFF) for dark backgrounds.

It has the letters "VRC ARENA". The space is not part of our name and is just there to help read the logo.

You can download the vector (SVG) by right-clicking the above image and saving the SVG.

Fonts

The font used in the logo is Arial Black - Bold. View it here.

The font used in the website and all marketing materials is Roboto. View it here.

Colors

#6E4A9E - Brand (Buttons - Primary)
#9E85C4 - Brand Light (Links)
#49326B - Brand Dark (Buttons - Primary - Hover)
#322148 - Brand Very Dark (Header Gradient)
#A67250 - Highlight (Price Tag, Editor)
#6E4C35 - Highlight Dark
#282828 - Grey 1 (Default Background)
#383838 - Grey 2 (Quotations)
#5A5A5A - Grey 3 (Quotations Border)
#E0E0E0 - Grey 9 (Buttons - Secondary)
#FFFFFF - Grey 10 (Body Text)

Social Media

The icons used for social media (Discord, etc.) is a square image with the white logo positioned in the center:

20% from the top and bottom
5% from the left and right

The background is a linear gradient from Brand (0% bottom left) to Brand Very Dark (75% top right).